EXPAND WHAT'S POSSIBLE

Break Free From Autopilot. Live ULTRA™.

Your Path Starts Here.

The first step to creating change in your life always begins with awareness.

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Hi, I'm Heather Hakes

Mindset + Identity Coach, Author, Entrepreneur & Endurance Athlete

I show you what's possible when you stop living from old programming and start intentionally becoming the person capable of creating the life you want.

I’m on a mission to help you get out of your own way and live a life of purpose, freedom and fulfillment.

You're not stuck. You're on autopilot.

Most people aren't consciously creating their lives.

They're repeating them.

The same thoughts.
The same habits.
The same emotional patterns.
The same decisions.
The same relationships.
The same excuses.

It's not that you're incapable of more.

Your mind is designed to keep you safe in what's familiar. Even if familiar is struggle, stress or unwanted habits.

ULTRA™ is an invitation to wake up and break free.

To become conscious of what's been running your life - and intentionally decide what happens next.

WHAT DOES IT MEAN TO

LIVE ULTRA™?

Living ULTRA is about becoming fully engaged with your life.

UNLOCKED

Break free from the beliefs, patterns and limitations that have kept you stuck.

LEVELED UP

Raise your standards and become capable of operating at your next level.

TENACIOUS

Develop the discipline and self-trust to keep going when things get hard.

RESILIENT

Stop letting setbacks define you. Use them as training.

ALIGNED IN IDENTITY

Build a life that reflects who you choose to be - not who you've unconsciously been.

My Story

In 2017, after years of feeling stuck and unfulfilled, I made a decision that changed the trajectory of my life: I chose to get out of my own way.

What I discovered was simple but powerful:

Your life doesn’t change by doing more.


It changes when you change the identity you operate from.

THE WORK

Ready to Get Out of Your Own Way?

I teach you how to become the version of you capable of producing the life you actually want.

I've spent 20+ years studying personal transformation.

Now I'm taking everything I've learned and turning it into practical tools for changing how you think, operate and show up.

Content can inspire you.

Books can teach you.

But eventually, there's a point where you have to stop consuming and start applying.

I work 1:1 with high performers who are ready to break free from the patterns keeping them from the life they know they're capable of creating.

This work isn’t motivational.

It’s structural.

And it changes everything.

Testimonials

Real People. Real Results.

"I felt stuck. I was in a fog and you helped me lift the fog. I've been able to catch and fix and use the tools you provided to put my mind in the right place."

-Dan Nash

"Things weren't clicking and I wanted to see how I could improve things. It's been very helpful and I have a pathway and a process."

-Tin Htway

"Nothing felt like it was going right. This is for anyone looking for that next step and not sure how to take it."

-Devon Henry

DOCUMENTING THE JOURNEY

I'm not just teaching this. I'm living it.

I'm passionate about what happens when you actually apply these principles to real life.

Business.

Relationships.

Money.

Fitness.

Discipline.

Fear.

Failure.

Reinvention.

Creating something from nothing.

So I'm documenting the experiments, lessons, breakthroughs, failures and discoveries along the way.

Through lived experience - I'm showing you evidence of what's possible when you commit to change.

Listen, Watch & Subscribe!

Check out my latest teachings and behind the scenes.

Mind Over Matter Podcast

New podcast episodes drop weekly. Get tips & tricks on upgrading your mindset and creating a better reality. Available on all podcast platforms.

Watch My Videos

In depth trainings on mindset, identity shifting and more. Learn tools and frameworks to get out of your own way.

The 'Gram

Did we just become best friends?! Get a look behind the scenes, daily routines, travel & more!

© 2026 Heather Hakes LLC

© 2026 Heather Hakes LLC